SAB is a well established and highly reputed business group with diverse interests, and with operations spread around the globe.

Founded and led by Chairman Sheikh Salah al Belawi, the group has built a solid corporate structure which serves as the platform for the creation, development, and fruitful realisation of value-based propositions.

Our businesses and operations encompass a significant number of mutually complementing requirements in the ICT ( Information, Communication and Technology ) sector. This is strongly augmented with a strong retail and lifestyle presence that continues to drive business forward in the region.

We have also formed important partnerships with international organisations, brands, and business concepts in IT, media and retail - all of which are leaders in their respective categories.

Headquarters in Jeddah, Kingdom of Saudi Arabia (KSA)

Offices in Dubai, Cairo, London, Hong Kong & New York

With regional development, emerging markets, and international partnerships forming its foundation, SAB is set to emerge as a global brand.