Laurence Alexander
Laurence is a highly respected Telecoms visionary who is focused on delivering performance and results.
From his early start with Simoco International, a mobile network service provider, he moved on to drive the development of the Dutch-owned ISP World Online before it was bought by Tiscali. Laurence proceeded to serve as CEO of Genie (the BT Cellnet subsidiary), which he joined in 2000. From September 2001 to March 2005, he served as CEO of O2 Online and President of O2 Asia Pacific and Group Director of Products, Services & Devices - driving the development of O2's consolidation in the United Kingdom, Germany, Ireland and Asia. Prior to joining SAB, Laurence was recruited as the CEO and President of ROK Entertainment Group Inc.
Driven by a keen entrepreneurial spirit, his many achievements have been acknowledged with 15 industry awards for Mobile Data, launching the first MVNO in the UK with Genie, winning best marketing campaigns (World Online, Genie, 02) and managing multi-billion dollar P&Ls.
With his wealth of commercial experience and unstoppable drive to succeed, Laurence’s chief personal focus will be to oversee the continued success of SAB and cement its position as a global industry leader.
