With regional development, emerging markets, and international partnerships forming our foundation, SAB is emerging as a strong global presence within its business sectors.
Most recently, we have established SAB as a major player in the Information, Communication and Technology (ICT) sector. Our high profile companies provide a range of complementary services and products to both business and consumer markets. This is combined with an equally strong retail and lifestyle presence that continues to drive business forward throughout the Middle East region.
Many SAB businesses have important partnerships with international brands and business concepts – all of which are leaders in their respective fields.
